Hey savvy marketers! 🔍 Welcome back to Backlink Haven. Yesterday, we hacked Reddit’s 2025 dofollow loophole. Today, we’re tackling brand mentions—those times websites talk about you… but don’t link to you.

In 2025, 42% of unlinked brand mentions can be turned into backlinks with a simple email. Let’s learn how to claim your “free” SEO juice—no begging required.

What Are Brand Mention Backlinks? (And Why They’re Gold)

The hidden SEO treasure

• Brand mentions: When a site references your company, product, or content without linking.
• Example: “Backlink Haven’s case study shows…” → No link. 😢

Why 2025 is the year to claim them

• Google’s E-E-A-T 2.0 rewards brands mentioned as “authorities” (even sans link).
• Zero outreach cost: They already know you—just ask nicely!

👉 Remember Day 11? Brand mentions feed Google’s “entity-based ranking” for your niche.

Step 1: Find Unlinked Brand Mentions (5 Minutes)

Free tools to spot them

1. Google Alerts: Set up alerts for “your brand name” -site:yourdomain.com.
2. Ahrefs Brand Mentions: Tracks mentions across 10B+ pages (free tier available).
3. Mentionlytics: Monitors social media and blogs for unlinked shoutouts.

Pro tip

Search “your brand name” + “according to” or “per [your brand]”—common phrasing in unlinked citations.

Step 2: Pitch for a Link (Without Sounding Greedy)

The 2025 email template that gets 65% replies

Subject: “Loved your mention of [Your Brand]!”

Hi [Name],
Thanks for featuring [Your Brand] in your awesome post about [Topic]! 🙌
I noticed you linked to [Competitor/Resource]—would you consider adding a link to [Your Page] for readers who want to dive deeper?
Either way, keep up the great work!
– [Your Name]

Why this works

• Starts with gratitude (not “GIVE ME A LINK”).
• Offers value to their audience.

Step 3: Turn Mentions into Evergreen Links

3 ways to make your link irresistible

1. Offer exclusive data: “We’ve got a 2025 update to that case study!”
2. Suggest a context boost: “Linking to our [guide] would help readers understand [X].”
3. Barter content: “We’ll share your post with our 50k email list!”

Tools to seal the deal

• Hunter.io: Finds the right contact’s email.
• Linkody: Tracks newly added links in real time.

3 Mistakes That Kill Your Chances

1. Demanding a link: “You mentioned us—now link to us!” → Instant ignore.
2. Ignoring small sites: DA 20 blogs can still drive traffic and referrals.
3. Forgetting reciprocity: Share their post after they add your link.

Case Study: How “SaaS Pulse” Turned 30 Mentions into 27 Backlinks

• Niche: B2B analytics.
• Tactics:
  1. Used Ahrefs to find 50 unlinked mentions.
  2. Sent personalized pitches offering exclusive 2025 data.
  3. Result: 27 backlinks (DA 30–70), 1.2k referral visits/month.

👉 Steal their strategy with our Free Brand Mention Kit (includes 10 email scripts and tracking templates).

5 Tools to Automate Brand Mention Tracking

1. Brand24: Monitors mentions across 25M+ sources.
2. SEMrush Brand Monitoring: Alerts for unlinked citations.
3. Mention: Tracks social + blog mentions in real time.
4. BuzzSumo: Finds influencers mentioning your brand.
5. NinjaOutreach: Automates follow-ups for link requests.

“What If They Say No?”

The graceful follow-up

“No worries! If you ever update the post, we’d love to contribute fresh data. Keep crushing it!”

Turn “no” into “yes” later

• Engage with their content (share, comment).
• Pitch them again in 3–6 months with new value.

Ready for Day 17?

Tomorrow, we’re revealing how to leverage HARO (Help a Reporter Out) in 2025 for instant backlinks from Forbes, NYT, and more.

Bookmark this guide—your competitors are still paying for links. 😉